A little fear can lead to better use of sunblock: study

Fear of developing skin cancer is the driving force behind sunblock use, more so than existing statistics reflecting the likelihood that it will happen, a new study suggests. Marc Kiviniemi, lead researcher and assistant professor of community health and health behaviour at the University of Buffalo, used the data collected during a U.S. study by the National Cancer Institute that involved approximately 1,500 participants. Study participants were selected based on an absence of personal history of skin cancer and answered questions about sunblock use and their worries and estimated risks of developing the disease. Read more here.