Canadian Cancer Society attacks ‘tanned-skin-is-fashionable’ message aimed at young women

The Canadian Cancer Society took aim at the tanning industry message to young women that tanned skin is fashionable with the launch of a video that starkly contrasts the health risks of indoor tanning. With contributions from fashion video editors, the video contrasts the tanning industry message that tanned skin is healthy and fashionable with the health risks such as cancer, aging and scars. Read more here.