Monday 23 December 2013

Angelina Jolie's preventive mastectomy raised awareness, but not knowledge of breast cancer risk

Angelina Jolie heightened awareness about breast cancer when she announced in a New York Times op-ed that she had undergone a preventive double mastectomy. But a new study led by researchers in the University of Maryland School of Public Health and the Johns Hopkins School of Public Health reveals that widespread awareness of Jolie's story did not unfortunately translate into increased understanding of breast cancer risk. Read more here.

Study mentioned: Borzekowski DL, et al. The Angelina effect: immediate reach, grasp, and impact of going public. Genet Med. 2013 Dec 19. [Epub ahead of print] PMID: 24357847

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