FDA and CDC launch anti-tobacco advertising campaigns

The US Food and Drug Administration and the Centers for Disease Control and Prevention has launched new campaigns that feature hard-hitting television ads about the consequences of smoking. The FDA’s “The Real Cost” campaign launched February 11, 2014 on TV and radio, in print, and online. It’s the FDA’s first youth tobacco prevention campaign, and it’s aimed at kids ages 12 – 17 who are likely to try cigarettes, or who have already tried them and are at risk of becoming regular users. Read more and view the ads here.